RVP Parrucchieri

RVP Parrucchieri is a family-run hair salon with roots stretching back to 1966, when Roberto Pesenti opened the first men’s-only salon in Ponte San Pietro, in the heart of Lombardia. What began as a single-chair venture driven by personal passion and professional curiosity has evolved across nearly six decades into a multi-generational studio, shaped equally by craft, continuous education, and a defining commitment to hair as a form of artistic expression. In 1990, Roberto passed his knowledge to his children, Valeriano and Paola, who expanded the salon to serve all clients and formally established RVP Acconciature. Following a period of hardship in 2008, the family returned to Ponte San Pietro with renewed purpose, reopening as RVP Parrucchieri — a space designed to feel both contemporary and genuinely welcoming.

The salon’s creative credentials are considerable. Valeriano, Paola, and Roberto have each earned qualifications as Maestri d’Arte, with additional diplomas in scientific cutting and fashion, and have participated extensively in runway shows, editorial photo shoots, and advertising campaigns in collaboration with photographers and fashion houses. In 2022, Sabrina joined the team alongside her father Valeriano and grandfather Roberto, bringing her own Maestra d’Arte credentials with her. In 2025, Sabrina and Manuel formally established the next chapter of the business as RVP Parrucchieri snc.

Services at RVP span precision cutting, colouring, hair extensions through the Hairdreams method, and structural reconstruction treatments using the M9 protein concentrate, which works to repair keratin damage while restoring hydration, body, and elasticity.