HRX

HRX is a Piedmont-based motorsport apparel brand founded in Trofarello by Ago Alberghino, whose lifelong passion for Formula One — ignited when he watched his first race as a twelve-year-old — became the driving force behind a label built on the principle of turning bold ideas into reality without compromise. That founding ethos remains central to everything the brand produces today.

The company has earned considerable recognition in the motorsport world through its line of technical clothing and customisable accessories conceived for driver, team and enthusiast. The Teamwear collection spans hoodies, trousers, shirts, jackets, backpacks and bags, all engineered for comfort, breathability and durability across both everyday wear and the most demanding trackside conditions. Available in a wide range of sizes, colours and styles, each piece is designed with the understanding that team identity is expressed as much through appearance as through performance.

What distinguishes HRX further is its in-house graphic team, which manages a comprehensive customisation service allowing teams to incorporate logos, sponsor branding, colour schemes and individual athlete names into every element of their kit. The result is a coherent, professional visual identity that travels seamlessly from the paddock to public life. Beyond garments, HRX also offers a dedicated microsite service, giving teams their own branded online platform through which athletes, staff and fans can independently order personalised merchandise and receive it directly at home — a streamlined, tailored solution that extends the team experience well beyond race day.